AliExpress
AliExpress is Alibaba Group's international retail marketplace, with millions of sellers from more than 200 countries selling directly to end consumers.
May contain affiliate linksA clear example of a large brand with wildly different reviews depending on where you measure them: the app has high ratings on the app stores, but the after-sales experience (refunds, customer service) generates an enormous volume of complaints on Trustpilot.
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AliExpress is probably the clearest example, among all the stores audited in this series, of why one reputation source alone isn’t enough: depending on where you measure, the experience looks completely different.
The shopping experience: search, filters and product pages
At the digital-product level, AliExpress is far from an improvised store. The search engine lets you filter by price, seller rating, free shipping and country of origin, and includes image-based search to find products similar to a photo. Product pages are dense with information: multiple photos, technical specifications and, above all, reviews from real buyers with photos of the received product, a system that helps considerably in filtering out unreliable sellers before buying.
Checkout and purchase protection
The payment process supports multiple methods and currencies, and the platform offers a purchase-protection system that, in theory, covers the buyer if the product doesn’t arrive or doesn’t match what was advertised. In practice, several reviews describe granted refunds that don’t always cover the original shipping cost, which reduces the real scope of that protection for low-value orders.
An app very well rated… on the app stores
On the App Store, the AliExpress app has a rating of 4.7 out of 5 with more than 640,000 ratings; on Google Play, 4.3 out of 5 with more than 16 million. These are very solid figures for an app of this size, and reflect that the experience of browsing, searching and buying within the app works well for most users.
…and a much harsher reputation on Trustpilot
The contrast comes with Trustpilot: a TrustScore of 1.9 out of 5 across almost 188,000 reviews, rated “Bad.” Complaints concentrate on refund handling, delivery times and customer service, with recurring mentions of responses users describe as generic templates without real problem resolution. It’s not a contradiction: these are two different samples measuring different things. App ratings mainly reflect the standard buying experience (which works for most orders), while Trustpilot disproportionately concentrates users who’ve had a problem and are seeking to voice it on a platform built for that purpose.
What this means in practice
For low-value purchases, where an occasional problem isn’t a significant loss, AliExpress remains a reasonable option thanks to its catalog and prices. For higher-value purchases, it’s worth being more selective: choose sellers with many ratings and a good specific reputation, read reviews with photos before buying, and be willing to actively use the dispute system if something doesn’t arrive as promised.
Notable 2026 development: a record European Commission fine
On July 20, 2026, the European Commission imposed a €550 million fine on AliExpress for violating the Digital Services Act (DSA), following a formal investigation opened in March 2024. Brussels’ conclusion was that the platform’s product-detection systems “weren’t working properly”: numerous illegal or unsafe items went undetected, and others remained on sale even weeks after being flagged as problematic. It’s the highest penalty imposed to date under the DSA framework for merchandise control, exceeding the €200 million notified to Temu months earlier, and gives AliExpress until October 20, 2026 to submit a corrective action plan to the Commission. For this audit, the finding is relevant because it doesn’t speak only to user perception (Trustpilot) but to a formal, independent regulatory investigation that confirms, from another angle, that seller and product filtering on the platform has real structural flaws, not just anecdotal ones.
Specific patterns detected in refund complaints
Broadening our review of 2026 feedback, we’ve identified recurring tactics described by buyers during the dispute process: requests for professional inspection certificates (at the buyer’s expense) as a condition for accepting a refund on a defective product, case closures citing that the order shows as “delivered” even though the buyer maintains they never received it, and account suspensions under the generic label of “abnormal returns” that block new claims. We can’t independently verify each individual case, but the repetition of the same pattern across seemingly unrelated user reviews suggests this is systematic behavior in the dispute process rather than isolated incidents.
Affiliate disclosure
Product Auditors participates in AliExpress’s affiliate program through the Awin network. If you buy through the links on this page, we may earn a commission at no extra cost to you. This commercial relationship does not influence the editorial assessment: the score reflects both the positive figures (app) and the negative ones (Trustpilot) with the same honesty.
Methodology for this audit
This analysis is based on AliExpress’s official website’s public documentation, on verified reviews published on Trustpilot, and on the public ratings of its app on the App Store and Google Play, checked in September 2026. It does not replace a first-hand purchase. You can read more in our editorial methodology.
- Low-value purchases where an occasional problem doesn't represent a significant cost
- Buyers willing to compare sellers and read reviews with photos before buying, and to use the platform's purchase protection if something goes wrong
- High-value purchases that depend on a smooth, hassle-free refund guarantee
- Anyone unwilling to actively manage a dispute if the refund isn't complete (several reviews mention refunds that don't cover shipping costs)
Search with advanced filters by price, seller rating, free shipping and country of origin, plus image-based search.
Pages with multiple photos, specifications, star ratings, and buyer reviews with real photos of the received product.
Payment process with multiple methods and currencies, and purchase protection covering products not received or significantly different from what was advertised.
Limitation: Refunds, when granted, don't always cover the original shipping cost according to user reviews.
iOS and Android app rated highly on both stores (4.7/5 on the App Store, 4.3/5 on Google Play), with app-exclusive features (coupons, deal notifications).
System of coupons, loyalty coins and flash deals tied to the user account.
Support chat and a dispute system built into each order.
Limitation: Recurring reviews describe responses perceived as generic templates for complex problems.
Shipping quality and timing vary widely by seller; returns are managed through the platform's dispute system.
Listing and seller moderation system at marketplace scale.
Limitation: The European Commission fined AliExpress €550 million in July 2026 for failing to comply with the Digital Services Act (DSA) in detecting and removing illegal or unsafe products.
User account system tied to orders, coupons and disputes.
Limitation: Several reviews describe account suspensions under the generic label of "abnormal returns" that make it hard to claim legitimate refunds.
Very competitive prices in most categories due to direct sales from manufacturers and wholesalers, with shipping costs and timelines that vary enormously depending on the seller and the warehouse of origin (China or local warehouses in Europe).
Price checked on September 12, 2026. Prices can change: check the current price with the provider.
- App very well rated on official stores: 4.7/5 on the App Store (640,000+ ratings) and 4.3/5 on Google Play (16 million+)
- Advanced search and filters, with seller comparison, per-product ratings, and reviews with photos from real buyers
- Checkout supporting multiple payment methods and currencies, with built-in purchase protection (refund if the product doesn't arrive or doesn't match)
- Practically unlimited catalog thanks to the marketplace's scale, with very competitive prices in low-cost categories
- TrustScore of only 1.9 out of 5 on Trustpilot, with almost 188,000 reviews, many centered on refund and customer-service problems
- Several reviews describe partial refunds that don't cover the original shipping cost
- Recurring complaints about customer-service responses perceived as generic templates without real problem resolution
- Shipping quality and timing depend entirely on the individual seller, with wide variability between them
- The claims process can feel opaque for high-value purchases, according to user reviews
- The European Commission fined the platform €550 million in July 2026 over failures to detect illegal or unsafe products, the highest penalty imposed to date under the Digital Services Act (DSA)
See our editorial methodology.
- Web shopping/booking experience8.5 / 10
- Mobile app8.8 / 10
- Customer support3.5 / 10
- Trust and online reputation3.5 / 10
- Price/value8 / 10
