Digital analytics audit
We review your digital product's analytics implementation to check whether the data you're using to make decisions is actually reliable.
Request an analytics audit- Event implementation and correct configuration
- Definition of key metrics (KPIs)
- Quality and consistency of the data collected
- Basic privacy compliance in data collection
- Existing dashboards and reports
We check whether the events, metrics and dashboards your team uses to make decisions are correctly implemented and consistent, before a badly measured number turns into the wrong call.
We check the actual event configuration against the documentation.
We check whether the metrics used to make decisions are well defined and calculated consistently.
We deliver a report with the data quality issues found and their estimated impact on current decisions.
- Analytics implementation reliability report
- Prioritized list of events and metrics to fix
- Catches unreliable data before it drives the wrong decisions
- Provides an objective external review of data quality
- Doesn't include implementing the technical fixes
- Requires read access to the analytics tools in use
Usually read-only access to the analytics tools (Google Analytics or Google Tag Manager, for example) and existing event documentation is enough.
Yes, it's common to scope the audit to a specific funnel or set of events (your main conversion flow, for example) instead of the whole implementation.