Product strategy audit
We review your digital product's value proposition, segmentation, positioning and roadmap to catch misalignments before they become growth problems.
Request a strategy audit- Value proposition and differentiation from alternatives
- Segmentation and fit with the target audience
- Consistency between strategy, roadmap and current priorities
- Existing product discovery process
- Success metrics defined for the product
We check whether your product’s value proposition, segmentation and roadmap are still aligned with each other, and with what your target audience actually needs. The result is a clear report on what’s working, what has drifted, and which adjustments to prioritize.
We analyze the available strategy documentation, roadmap and metrics.
We talk to key people on the product team to compare the documented strategy against the one actually being followed.
We deliver a report with the misalignments found and a proposed course correction.
- Strategy report with findings and recommendations
- Map of misalignments between strategy, roadmap and execution
- Catches misalignments before you invest in development
- Brings an objective outside view to the product team
- Doesn't define a strategy from scratch: it builds on the existing strategy and roadmap
- Requires the product team's availability for interviews
No. It's a review of your existing strategy. If there's no strategy defined yet, we'd recommend a product strategy consulting engagement instead of an audit.
Usually the people responsible for product, and optionally business and data roles if relevant to the agreed scope.