We turn data into smarter decisions.
We help businesses audit and improve their digital products, and help anyone decide with confidence which digital tools are worth paying for.
An objective diagnosis before deciding.
Context and goals, research, analysis, prioritization and actionable recommendations. The same methodology, whether we're auditing your product or reviewing a tool on the market.
See editorial methodologyProfessional audit services.
We confidentially review your digital product, tailored to your needs, with clear deliverables and prioritized recommendations.
Value proposition, segmentation, positioning and roadmap.
Usability, information architecture and user experience.
Organic visibility, content and technical SEO.
Acquisition channels, messaging and brand perception.
Performance, technical architecture and best practices.
WCAG compliance and inclusive experience.
Categories of products we review.
Featured editorial audits.
A mature password manager, very well rated by users, with strong cross-platform coverage and advanced security features for businesses, but the 2026 price hike on the Individual plan (33%) has drawn considerable recent criticism over transparency and perceived value.
A good, simple option for getting a memorable 800 or vanity number quickly, with flat pricing and a very solid Trustpilot rating, though integrations and geographic reach are more limited than full VoIP phone systems.
A polished interface and solid integrations, but the real entry price (with the mandatory seat minimum) and recurring call quality complaints from users deserve attention before signing up.
