zooplus

zooplus presents itself as Europe’s leader in online pet product sales, a position reflected in the breadth of its catalog but one that doesn’t automatically translate into an outstanding digital reputation, as this audit shows.

A huge catalog, well organized

With more than 10,000 products spanning food, accessories and animal care, zooplus’s main challenge as a digital product is helping buyers find what they need without getting lost. Filters by species, brand, food type, age and specific needs (allergies, spaying/neutering, breed size) do that job well, and product pages include quantity-recommendation tables based on the animal’s weight, a useful detail that helps avoid buying too much or too little.

Subscription and loyalty

For recurring-purchase products like kibble or litter, there’s an option to set up periodic orders, and the points-per-purchase program — redeemable for free products — is a real incentive users rate positively in the reviews analyzed.

The weak point: delivery variability

zooplus has a TrustScore of 3.4 out of 5 on Trustpilot, with more than 4,500 reviews. Most buyers describe a satisfactory experience in terms of product variety and price, but there’s a consistent pattern of complaints related to delivery delays versus the initially estimated timeframe, and to a lesser extent quality issues in specific categories like cat litter. For a business centered on pet food — where running out of product can be a real problem for the animal — this is the point most worth keeping in mind when planning an order with sufficient advance notice.

Mobile app and customer support

The iOS and Android apps make it easy to reorder regular purchases without redoing the search each time. Customer support relies on email and a contact form, and the company maintains an active presence responding to Trustpilot reviews, suggesting more careful online-reputation management than many smaller stores.

An underrated differentiator: geographic coverage

Broadening our review of 2026 feedback reveals a nuance rarely highlighted in sector comparisons: zooplus ships to the Canary Islands and other territories many smaller pet stores don’t cover, a point several users explicitly mention as a reason to choose the platform despite the occasional delays already described. The zoopoints program, redeemable for free products, keeps appearing in recent reviews as one of the main reasons for repeat purchases, confirming that zooplus’s problem isn’t its value proposition but specifically its last-mile delivery consistency.

How it compares with other online pet stores

Against smaller, single-country specialized stores, zooplus’s advantage remains scale: a broader catalog, more competitive prices from bulk manufacturer purchasing, and wider geographic coverage. The trade-off, consistent with what you’d expect from a logistics operation of this size spread across more than 30 countries, is a less uniform delivery experience than that of a smaller, single-market local operator.

Affiliate disclosure

Product Auditors participates in zooplus’s affiliate program through the Awin network. If you buy through the links on this page, we may earn a commission at no extra cost to you. This commercial relationship does not influence the editorial assessment.

Methodology for this audit

This analysis is based on zooplus’s official website’s public documentation, on verified reviews published on Trustpilot, and on public information about its app on the App Store, checked in September 2026. It does not replace a first-hand purchase. You can read more in our editorial methodology.